Skip to main content

About us


Nielies was born out of a deeply personal struggle and a desire to create something truly meaningful. Our founder, Chantal, always had sensitive skin that reacted to almost every skincare product she tried. What was meant to be soothing often turned into irritation, dryness, or breakouts. Frustrated and determined to find a solution that wouldn’t compromise her skin, Chantal began to dive into the world of natural ingredients, hoping to find answers in the simplicity and healing power of nature.

 

Her journey wasn’t just about finding products that worked; it was about understanding the ingredients, the processes, and the stories behind them. She spent years researching natural remedies, speaking with herbalists, and experimenting with gentle, plant-based ingredients that could offer effective results without harsh side effects. Chantal's kitchen became her laboratory, where she blended different formulations, tried new combinations, and shared her results with friends and family, who quickly fell in love with her creations. The transformation in her own skin was undeniable, and the feedback from those around her was overwhelmingly positive. This journey of self-discovery and healing led to a realization: there were many others out there who, like her, needed skincare they could trust.

Thus, Nielies was born—a brand rooted in authenticity, crafted from nature’s finest ingredients, and made with the intention of delivering more than just skincare products, but an experience of self-love and care. From the beginning, Nielies embraced a philosophy of simplicity and effectiveness, believing that the best skincare doesn’t need to be complicated. We focus on fewer, high-quality ingredients that work in harmony to nourish the skin and enhance its natural glow.

As Nielies grew, so did our commitment to doing things right. We sought to ensure that every product met the highest ethical standards. That meant embracing cruelty-free practices, sourcing fair-trade ingredients, and using only vegan formulations that are safe for both you and the environment. We partnered with suppliers who shared our values, making sure that everything, from our coconut oil to our plant extracts, came from sources that treated their workers fairly and respected the planet. We also took measures to maintain a carbon-neutral footprint, aiming to balance our success as a business with our responsibility to the world around us.

At Nielies, we believe that beauty starts with being kind—to ourselves, to others, and to the earth. That’s why our products are more than just skincare; they’re a reflection of our values. Every mask, serum, and cream we create is infused with love and care, embodying Chantal’s original vision of skincare that heals, nourishes, and transforms. We understand that skincare is not just about the outer appearance, but about feeling empowered and confident in your own skin. Our mission is to touch lives by offering products that work gently yet effectively, enhancing your natural beauty without compromising your health or your values.

We know that the world of skincare can be overwhelming, filled with promises and products that don’t always deliver. That’s why we choose to keep things simple, focusing on a 'less but best' approach. Our carefully curated selection of masks, serums, and creams is designed to offer straightforward and effective solutions for various skin concerns. Whether you need deep hydration, a boost of radiance, or a calming treatment for sensitive skin, Nielies is here for you, with products you can trust.

When you choose Nielies, you’re not just choosing a brand—you’re joining a community that celebrates authenticity, kindness, and the beauty of being you, naturally. We are here to remind you that true beauty comes from within, and that the journey to radiant skin is also a journey of self-love and acceptance. Let Nielies be a part of your daily ritual, and experience skincare that truly touches the heart, just as it nourishes the skin.

Our story is still unfolding, and we invite you to be a part of it. Together, let’s create a world where skincare is more than just a routine, but a meaningful act of kindness, a moment of peace, and a celebration of who you are.